In 1998, estimates predicted it would take 176 years for mobile telephone access in Latin America to reach levels attained in developed countries such as Germany, Japan, and the United States. Recent figures indicate growth in some LATAM regions now exceeds that of advanced industrialized nations.
Join us for the 3rd Annual LATAM Mobile Marketing Summit and discuss opportunities to expand the utility of mobile specifically as a marketing tool.
3:00pm Welcome – Jeff Simmons, CTIA
3:10pm Keynote – Marcelo Caputo, CEO, Telefonica USA, Inc.
3:40pm Brand Presentations –
Google, Team Detroit (Ford Motor Company), Turner, Yahoo!
4:40pm – Guy Zibi, Head of Consulting, Pyramid Research
5:10pm Short Code Registry Progress Report
5:25pm Final Remarks – CTIA
5:30pm - 7:00pm Reception
+ This session is FREE TO ALL REGISTERED CTIA 2013 ATTENDEES! Which means there is NOT a separate registration fee for this event and it IS included in ALL registration packages. Please see registration page for details.